KEVE SA

The client asked us to create a radio spot that would stand out from the competition, using humor and a creative approach. They wanted the importance of insulation with KEBE bricks to be communicated in a simple and understandable way. The goal was for the message to stick with the listener and create a positive emotional connection with the brand. Using recognizable voices was a key request to enhance the credibility and familiarity of the message.

The concept is based on a clever and unexpected wordplay:

“Alone at home or… insulated at home?”

Using humor and the familiarity of the voice actors, the spot sets up a warm, everyday scene that leads to a surprising yet perfectly relevant twist. The idea plays on the double meaning of the word, capturing the listener’s attention while highlighting the connection between proper insulation and the comfort and security of home. KEBE bricks are positioned not just as a building material, but as “the essential ingredient for feeling truly good at home.”