The brief

We were asked to create a campaign to connect the brand, its history and origins, its product range and the products’ advantages. All the aforementioned, in an unconventional way. Challenge accepted. Our love for challenges was our motive after all. Speaking of love…

The concept

Specchiasol was founded in Verona in the early 70s. Four centuries earlier, the narrow streets of the city were -according to Shakespear- the center stage for one of the greatest love stories ever told: the story of Romeo and Juliette. This pair of star-crossed lovers was chosen to be our protagonists. Speaking in verse -not Shakesperean, but we did our best- about the qualities and advantages of the brand which would be found there 400 years later, through a series of digital content -posts, videos, (love) stories…

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