The brief

At first, the client asked for the menu… As if there was one! The burger is a food powerhouse. However, the “I’ve seen that before” element, plus the plethora of choices, sometimes lead you as a brand towards a gastronomical “lost in translation” situation. To be honest, all it takes is a series of conceptual series of digital content and physical promos…

The concept

Keep it simple. That’s the key to properly unfold every creative idea. And the ideal start is a simple logo. Clear, distinct, a combination of straight lines and curves in black and white. And afterward, its adaptations for the menu categories, and -of course- its online content: Facebook posts, delicious World Days specials, contests, videos. Plus, a truly challenging Burger Challenge! A complete, solid, outstanding, and awarded presence.