Saint Gobain Hellas – Radio Spot & Media Buying


Saint-Gobain Hellas is a company of the French Saint-Gobain Group, a global leader in the building and construction materials and systems. It is a company with a high level of know-how and experience, innovating constantly and offering “advanced” solutions in the construction industry. The company’s business goals and purpose that determines all its actions and initiatives is to “Make the World, a Better Home”. In this context, the company asked for a radio plan which would be a basic projection of the company’s prestige, differentiating it from the competition.


We undertook the script/scenario of the radio spot along with the media buying in nationwide broadcasting. The brand positioning is “We bring the plasterboard to another era, the future”, while in the radio spot we included some special innovative materials, which confirm the company’s superiority. The result; we created a spot approaching the listener-end consumer in an extremely special way. We skillfully presented the dynamics of Saint Gobain but also its innovative products in the plasterboard construction industry.

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