The brief

One of the global leaders in Contact Center Outsourcing, with a presence in more than 140 markets, in 36 languages and dialects, and over 8,200 employees. Teleperformance Greece’s awarded working environment is one of the strongest motivations for anyone who wishes to be part of it. However, there is only one way to attract the finest: in a simple, yet creative way!

The concept

We created a series of online campaigns, with a touch of reverse psychology. The first part of the message was questioning whether the reader was fit for it: “Τhis is not for you” in big, bold typography. Of course, that was just the beginning, as it was followed by a discreet “… unless you speak German!”. The simplicity and direct, effective character of the message -as it was much more than a mere wordplay- had all the necessary results…

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