Last year, Tsakiris Eggs wanted to promote a new contest, with a very special prize: a trip for 2 to Paris! However, the brand wanted something more than a mere “like & win” promo. And even though we’re dealing with a product with an extremely wide audience, this time one of the objectives was to approach younger couples and families. Plus, a modular concept with an extended range of implementations was a must.
We chose to address our audience through an Instagram influencer, who happens to be a young mother as well: Olivia Gavrili was the protagonist of the campaign -and of course of the TV spot, where Olivia is packing for her trip to Paris while practicing her French. The thing is that, instead of clothes, she is placing inside her suitcase a variety of egg-based dishes, while she works on pronouncing them correctly. Of course, the respective hashtag #ftiaxevalitsa (make a suitcase) followed every online activity, by both the brand and the users.