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Brothers in Law 5kg Burger Challenge

Our customer just opened a new store in Thessaloniki.

The challenge was to find a way for the locals, to get quickly informed about the new store.

Together with our client, we came up with the idea of ​​a new challenge:

  • Tag 2 friends with whom you will try to eat the 5kg burger together
  • Visit the new store in order to sign up
  • Participate in the challenge by coming by the new store

 

The Results:

  • 10.000 comments that people tagged 2 friends of them
  • 115 shares
  • People queues were waiting outside the store to sign up
  • All local media wrote articles for activation
  • The event went viral
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