Our customer just opened a new store in Thessaloniki.

The challenge was to find a way for the locals, to get quickly informed about the new store.

Together with our client, we came up with the idea of ​​a new challenge:

• Tag 2 friends with whom you will try to eat the 5kg burger together
• Visit the new store in order to sign up
• Participate in the challenge by coming by the new store

The Results:

• 10.000 comments that people tagged 2 friends of them
• 115 shares
• People queues were waiting outside the store to sign up
• All local media wrote articles for activation
• The event went viral