TikTok has solidified its position among the most popular social media platforms and continues to soar high in its journey! But what are the key steps one needs to follow to succeed on this platform?
#1: 9:16 Vertical Full-Screen Videos
This app combines features that create the perfect platform. Mobile-first, full-screen video, sound on, and authenticity come together to create an amazing environment. Over time, TikTok is evolving into a search engine, with 40% of Gen Z preferring it for research, even over Google. While television remains the number one news platform, we see that young people spend more time on TikTok than on TV!

#2: True and Entertaining Stories
The core principle of TikTok is authenticity and fun. To win over the audience, one must create content that is genuine and funny. Storytelling doesn’t necessarily mean they have to be long or elaborate. It could be anything from everyday life with a personal and humorous touch. Regardless of the form it takes, storytelling enhances the overall quality of content on TikTok and fosters stronger connections between creators and viewers.
#3: Keep Up with the Latest Trends
However, to reach more users, it’s essential to follow trends. TikTok thrives on trends, and every brand can leverage them to create impressive content tailored to its niche. There are specifically three types of trends, differentiated by their longevity. The “moments” category refers to trends that last a few days or weeks (e.g., Wes Anderson – movie trend, Bravo Phaedon – sound). Next is the “signals” category, which lasts for months or even years (e.g., storytimes, transitions, challenges). Lastly, we have the “forces” category, which spans over a decade (e.g., body positivity, veganism).
#4: Short and Informative
Videos Viewers often use TikTok during breaks or alongside other activities. Short videos are convenient to watch, share, and have a higher chance of going viral. It’s also crucial for anyone looking to succeed to be to the point, genuine, and sincere on the TikTok platform. There’s no need for excessive editing or production.
So, remember: Less is more!
Source: Prabhakar Raghavan, a Google senior vice president, said at Brainstorm Tech 22 conference in July (2022).