Thessaloniki, 06/02/2025
Softweb Adaptive I.T. Solutions, a leading business software development company, announces the acquisition of 70% of the total shares of Vitamin Media, one of Greece’s most distinguished digital marketing and advertising firms. The acquisition, valued at a total of €655,200, underscores Softweb’s strategic commitment to continuous growth and expansion.
This collaboration brings together two market leaders, creating a unique force that merges cutting-edge technology with creative strategies.
The new group embodies the message: “Technology Meets Creativity”, aiming to drive Greek businesses towards a new era of growth and innovation.
The goal of this strategic partnership is to provide comprehensive solutions that address both the technological and communication needs of businesses. With a core vision of digital transformation, the group aspires to become the only provider in Greece with the expertise and capacity to deliver such integrated services.
This new chapter marks the creation of an innovative ecosystem that will equip clients with advanced digital tools, strategic communication, and market positioning, while also generating value for its shareholders. The group is determined to establish itself as a leader in digital transformation, setting new standards for how businesses modernize and expand.
Statements
Nikolaos Parcharidis, General Manager of Vitamin Media:
“Our partnership with Softweb opens new horizons for delivering integrated solutions to our clients. The fusion of our creativity and strategic expertise with Softweb’s technological capabilities creates unique opportunities for growth and innovation. We believe this union will redefine the market landscape and position us as pioneers in digital transformation solutions for businesses in Greece.”
Charalampos Dimitrakopoulos, President & CEO of Softweb Adaptive I.T. Solutions:
“The acquisition of Vitamin Media marks a major step in achieving our vision of a pioneering group that seamlessly integrates cutting-edge technology with creativity. Our clients will benefit from a unique experience, encompassing everything from digital tool development to strategic positioning and market visibility. Together, we are setting new benchmarks in digital transformation and strengthening our leadership in the market. This move is not just a strategic business decision but a commitment to creating value for our shareholders.”
Investors seeking further information can contact Mr. Theocharis Tsiropoulos at +30 211 850 8385 or via email at ir@softweb.gr.
Softweb S.A., a leader in the New Technologies sector and listed on the Athens Stock Exchange, specializes in the development of Web and Mobile Business software and implements an integrated plan for the digital transformation of businesses. Since its establishment (2008) until today it has implemented more than 1800 technology projects in Greece and abroad.
