We all know that Instagram is one of the most powerful social media channels for businesses to reach & connect with their ideal customers. So, it’s important for your business to learn the key elements of an Instagram marketing strategy, to make your brand more visible, more reliable & more connected to your market.
In Vitamin Media, we use many ways to grow our client’s Instagram network and bring them closer to their ideal customers. Below, you will find 6 tips, that our team is using every day for our clients and will help your brand to distinguish from your competitors.
1. Tell about your business, don’t be shy!
In the Edit Profile menu, you can set how you want your name to be displayed, add your external link (so you could drive your fans to your website), add your contact options and of course, tell the world about your brand, by filling your Instagram bio.
2. Visual, visual, visual…
The best way to bring more followers to your Instagram page and grow your engagement rate at your posts is by posting a high quality images or videos to your profile. No one wants to see bad quality pictures or videos with bad sound when they are scrolling their exploring page. It’s vital for your business, to give your followers a “visual pleasure”, so that they will connect with your brand.
3. Bring your #Hashtag game on!
Everybody knows that except Twitter, #hashtag is the best marketing tool for Instagram too! You can…no, YOU HAVE TO make hashtags, an integral piece of your Instagram’s marketing strategy. Watch trending hashtags that connects with your business category and use them to your post, but you can also make your own personalized hashtags, such as #yourbusinessname or #yourproductsname or even maybe a special hashtag with your contest’s name. It’s up to you…
4. Follow back…Don’t be a Diva.
Maybe the most common mistake that businesses are doing at Instagram, is that they are not following back their followers. And why is that a mistake? Because, Instagram, like Facebook, Snapchat and every social media platform, is about connecting! It doesn’t mean that because you are a business, you don’t have to follow back your fans. Fans want their favorite brand to engage to their posts too. Follow your followers back, like their posts and occasionally comment, if their post can connect with your brand’s purpose.
5. Spread the word!
Either you just had your Instagram profile done or you are using it for some months, why don’t you share your profile with your fans at other social media platforms? Design a nice announcement post for your Facebook Page, Twitter Profile or for any other social channel that your brand uses and let your fans to know that they can learn about your business & products by following you at Instagram! Also, you can share your Instagram posts to your other social media fan pages, to grow your Instagram’s profile visibility.
6. A gift is always welcomed.
You know what I’m talking about…Contests! The best way to grow your profile’s visibility, followers & engagement is by starting a contest. Depend on your business, you can run an Instagram contest with a special prize, that will bring many new followers & engagement to your profile, with almost no effort. But don’t forget, it has to be both visually and strategically well designed!
Of course, there are more ways to bring more followers & engagement to your Instagram business profile, but I’m sure that these 6 tips above, is a good start to make your brand to “shine” from your competitors. Like every social media channel out there, Instagram needs patience & time to bring the results you want.
So, be patient and stay focused to your goals!
And don’t forget to tell us how any of these tips work for your instagram marketing strategy or if you have any more to add, send us an e-mail or share it with us on Facebook!
